How We Are Different & The Truth About Supplements
We carefully design our formulas using only ingredients that have been proven by published scientific research, and avoiding any substance that does not add to the quality and effectiveness of the product. This means that all of our products are free of artificial fillers, artificial colors, and artificial sweeteners.
THE TRUTH ABOUT PROPRIETARY BLENDS
As long time supplement users ourselves, we were often frustrated by companies that use the term “proprietary blend” as an excuse to hide the ingredient list of their product. Companies want you to believe that when you see “proprietary blend” on their label hiding the ingredients, it means that they want to protect their formula. This unfortunately couldn’t be further from the truth!
The real reason that companies use a “proprietary blend” is because it allows them to claim use of a specific ingredient, when in reality the dosage is far too low to provide any effect to the user. We use 100% open source labeling; every one of our products is labeled with the full dosage for each ingredient, so you know exactly what is contained in each serving, and that each serving contains the correct dose in order to provide the greatest effect.
THE TRUTH ABOUT INGREDIENT DOSES
Proprietary blends are one big problem that we solve with our products, however there are other massive problems that we tackle head on.
Let’s take our flagship Pre-Workout Supplement ALTIUS to illustrate an example.
ALTIUS contains a full panel of correctly dosed ingredients that have been proven effective in published clinical studies. One of the principal ingredients in our formula is the undisputed pre-workout kingpin: Citrulline Malate.
No other ingredient has as much supporting evidence behind its use as a pre-workout catalyst as Citrulline Malate. It is proven to increase arginine and nitric oxide levels in the bloodstream, as well as boost power and endurance, promote recovery, and provide significant muscular pumps. There is absolutely no excuse for not having Citrulline Malate included in a pre-workout product.
However, many companies choose to either omit it completely, or use a severely inadequate dose. Research suggests that a minimum of 6 grams per serving is necessary to elicit the desired effect, but that 7-8 grams is optimal.
Each serving of ALTIUS contains a full 8 grams of 2:1 Citrulline Malate, one of the only (if not THE only) pre-workout supplements on the market to contain such a dose. As an example this is merely one ingredient in one of our products. How much Citrulline Malate does your favorite pre-workout contain? Likely a lot less than 8 grams, if any!
Our goal here is to educate our consumers on the effective ingredients and doses that make our supplements outstanding. More importantly, these are the doses REQUIRED for you to get the MOST out of supplementation. If you want to get stronger, bigger, and faster then these are the doses that you need to be consuming, and 99% of supplements out there won’t get you close.
“Concentrated” Pre-Workout Supplements
Another common strategy frequently used by supplement companies is advertising products that require miniscule serving sizes thanks to “concentrated” or “potent” formulas. The reality is that many of the active ingredients in an effective pre-workout supplement require a relatively large volume. Ingredients such as Citrulline Malate, Creatine Monohydrate, Beta-Alanine, Betaine Anhydrous all require 2-8 gram doses EACH, there is no way to “concentrate” these key ingredients.
The 2-5 gram total serving sizes of these products simply does not provide adequate amounts of ANY of the ingredients to produce a significant effect. Think about it, a 3-5 gram mini-scoop found in most pre-workouts simply cannot fit near enough active ingredient – not even close!
The result from these products is often an energy buzz, but without any strength, endurance, or recovery benefits. Prior to releasing ALTIUS our team researched, examined, and tested countless different formulas in order to produce a complete game-changing pre-workout supplement that contains the right ingredients, with the right doses, without the artificial junk – so that you achieve REAL strength, endurance, power, & recovery benefits.